Why It Takes 7 to 13+ Touches to Deliver a Qualified Sales Lead .
· It can take 7 to 13+ touches to generate salesready, qualified leads. In this post, we're going to explore one of the primary reasons it takes so many touches to deliver qualified sales leads. Sales requires a lot of data to determine whether the lead is qualified or not. This data is hard to get in one or two—or even three—touches.